Café La Llama

About The Brand

Café La Llama is a proud family-owned Ecuadorian coffee brand committed to providing quality coffee from Ecuador while leaving a positive environmental footprint, as well as enriching the coffee culture with transparency, creativity, and collaboration with hardworking local producers.

We were tasked with creating a fun-spirited, charming, and environmentally conscious brand, while using La Llama as the hero protagonist. #NoProbLlama

Reel by Diana Gamarra

Moodboard for the brand direction and illustration style

Sketches and illustrations by Instinto.Ai

we started with the packaging

Since the star of this project was the packaging, we had to nail down the look & feel of the illustration style to determine the overall brand direction. This was a bit of a backwards approach but hey, we make up our own rules right? We collaborated with Instinto.Ai on the illustrations and after a few rounds of feedback and revisions, we landed on a winner.

Then we moved onto the branding.

Once the illustrations were approved by the client, we began the logo explorations using the llama as the hero of the brand.

The Final Logo

The Packaging Design

Café La Llama packaging is 100% SUSTAINABLE, being one of the first companies in Ecuador to bring 100% recyclable packaging specifically for coffee.

The packaging has a low-density polyethylene (LDPE) layer and a vinyl ethylene alcohol (EVOH) layer that works as a barrier against oxygen. High-quality coffee packaging should protect the beans for at least 12 months after the bean is placed in the bag.

SEE IT LIVE

website: www.cafelallama.com (developed by INCRENTO)
Instagram: @cafelallama

This project is featured in World Brand Design and Packaging of the World and was selected to represent Ecuador in the 2022 Bienal Iberoamericana de Diseño (BID22) in Madrid.

Credits:

Brand Development & Creative Direction: TakeThree Studio
Illustration: Instinto.Ai
Photography & Video: Diana Gamarra